Grow the whole business, not just the ads.

I help Australian local businesses get found on Google, turn visitors into calls, and turn calls into booked jobs.

One person, across the whole picture: your website, your reviews, your ads, and what happens when the phone rings.

The problem

Three places you might be losing customers

You can be great at the work and still lose the job before anyone calls.

Example Plumbing
Example
Before After
01

Ads on a weak website

You pay for every click. If the page doesn't give people a reason to ring you, that money is gone.

02

A website nobody finds

A good site earns nothing if it never comes up when someone nearby searches for what you do.

03

Enquiries left sitting

An enquiry that waits a day goes to the next business on the list. You never find out it happened.

From the inside, all three look the same: money out, not enough work in. Finding which one is actually costing you is my job.

The whole picture

Every booked job starts with a search

Most marketing looks after one step. I look after the whole path, because a weak step anywhere costs you the job.

Hover or tap a part, or a step, to see how they connect.

The parts
1

Found

Someone nearby searches Google for what you do. Your Business Profile, your reviews, and your ads decide whether they see you.

Relies on
2

Convinced

They land on your website, and it has to show them quickly that you're the right call.

Relies on
3

Contacted

They call, text, or fill in a form. Tracking shows you which of these came from where.

Relies on
4

Booked

Someone answers quickly, and the enquiry becomes a booked job.

Relies on

Fix one step and leave the others, and the problem just moves.

What I do

Two stages, in order

Most businesses start by asking for ads. Ads are the last step. Doing the first ones properly is what makes them work.

Stage 1

Foundations

A one-off build. What your business needs before ads make sense.

  • Google Business Profile set up and working properly
  • A simple website built to turn visitors into calls
  • Tracking, so you can see where your enquiries come from
  • Reviews coming in, and an easy way to ask for them
  • Your enquiry path checked end to end: someone calls, then what
Stage 2

Growth

Monthly, once the foundations hold.

  • Google Ads, managed and improved every month
  • Your website and landing pages improved as the results come in
  • Plain-English reporting: what was spent, what came in, what changes next
  • A standing look at where enquiries are still being lost

Some businesses aren't ready for stage two yet. If that's you, I'll say so rather than take your money.

Recent work

Real work for a real local business

It's live today, so open it and click around.

Who it's for

Australian local businesses whose customers search, call, and book

Industries I've worked in

MechanicsTradesCoaches and trainersGyms Beauty servicesMed spasFuneral servicesTravel Local services
  • You're good at the work and stretched thin on everything else.
  • You've been burned by an agency, or you're wary of them.
  • You want a person you trust, not a supplier you have to manage.
Kelvin Nguyen
About

Eight years in performance marketing, from global brands to local businesses

I'm Kelvin. I've spent eight years in performance marketing, working with global brands through to small and medium businesses. I'm based in Sydney.

Big-brand marketing taught me how to measure everything. Running a business taught me which of it actually matters.

  • Eight years in performance marketing.Big budgets, measured every week, accountable for the result.
  • Hands-on with local businesses.Not just the ads. The website, the tracking, the reviews, how enquiries get answered, and what happens after the call.
  • I've co-founded a business.So I've sat on your side of the table, where every dollar spent is your own money.
How it starts

What happens when you get in touch

  1. 1

    You tell me what isn't working.

    A sentence or two is plenty.

  2. 2

    I look at your Google profile, website and ads.

  3. 3

    I tell you what I'd fix first.

    If I can't help, I'll tell you that too.

Get a free chat

Questions

Do I need Google Ads?

Not always, and never first. Ads work best once your profile, website, and tracking are sorted. If you're not ready for them, I'll tell you.

How much does it cost?

It depends on what your business needs, so every job starts with a free chat. Foundations is a one-off build, and Growth is monthly.

Who will I deal with?

Me. You deal with one person across the whole picture.

Do you only do ads?

No. Your Google Business Profile, website, tracking, reviews, and how enquiries get answered all come first.

Is there a lock-in contract?

No, you can stop any time. Every business starts somewhere different, though, so what you need from me varies, and ad costs change from one industry to the next.

If your foundations need work first, I'll ask you to plan on a few months, which gives us time to set things up properly and start bringing in customers at a sensible cost.

Do you work outside Sydney?

I'm based in Sydney and work with local businesses across Australia.

Get started

Tell me what isn't working

A free chat, no pitch deck. Tell me what your business does and where it feels stuck. If I can help, I'll tell you how. If I can't, I'll tell you that too.

It comes straight to my inbox. Prefer email? kelvin@scalewithkelvin.com

Example
New enquiry: blocked drain, Marrickville
New enquiry: hot water system, Newtown
Missed call returned: 2 min